The Publishing Project

Over the last few months I've been quietly working with a few colleagues on a new initiative we've called The Publishing Project. Essentially this is about helping newspapers and other publishers make money from their online properties – specifically, by charging certain readers for certain valued experiences while keeping content generally free and part of the web. Although a lot of the underlying thinking is reflected in some earlier posts in this blog, our project is not about philosophy but about the nitty-gritty: economic models, pricing policies, market segmentation and technology. Between the four of us we have enough experience – in online media strategy, marketing and operations– to pull this off. I can't say much more for now, but stay tuned here or at The Publishing Project's site.